Parents today want more than just entertainment from toys — they want tools that support learning, spark imagination, and help their children grow and thrive. That’s why educational toys are more popular than ever in 2025. Whether you're shopping for a toddler, preschooler, or school-aged child, we've rounded up the best learning toys to help your child succeed — all while having fun.
Here are our top 10 educational toys that parents and kids in the USA are loving this year.